About Youthrive Victoria
Youthrive Victoria is a charity with the vision that Victorian rural and regional communities will be thriving with strong input from skilled, resilient and motivated young people.
Formerly known as Macpherson Smith Rural Foundation (MSRF), Youthrive Victoria was created in 2008 with an establishment grant of $5 Million from the Helen Macpherson Smith Trust (HMSTrust), an independent philanthropic trust created by the late Helen Macpherson Schutt (nee Smith). This visionary grant, the biggest ever given by HMSTrust, is now honoured in the use of the tagline ‘A legacy of Helen Macpherson Smith.’
Youthrive Victoria’s purpose is to strengthen rural communities by supporting young people to be leaders. Its mission is to collaborate with partners, donors, communities and alumni in delivering services to young rural Victorians that assist them to develop their personal, professional and leadership capacities.
In 2011 MSRF awarded its first scholarships to support young rural people going to university. The mentoring program was established in the same year and the Young Rural Leaders program was first held in 2012. In 2015 the Chris and Marli Tilley Stawell Scholarship was established. In 2016 the Dream Seeds® program for Year 6 students was developed and the Alumni Committee was elected. In 2017 Rural Chances vocational scholarships were introduced. The Community Leader Scholarships and Wrap Around Care packages were developed in 2018.
In 2018 MSRF celebrated a decade of supporting young rural Victorians through scholarships, mentoring, leadership development and community connections. In 2019, to mark the new decade, new directions and independence, MSRF became Youthrive Victoria. The company name is The Rural Foundation Ltd.

What is Unique about Youthrive Victoria
Our Values
Youthrive Victoria is distinguished by the following beliefs, principles and behaviours: